BLACKBERRY HOPS TO HIP RHYTHM

BlackBerry presents Masters of Rhythm Salvation 2011, the hip-hop event of the year, at the Ellis Park Arena on 3 September. This year’s final is themed ‘Salvation’ and promises to be the pinnacle of dance and hip-hop for the whole family.

Masters of Rhythm is the largest youth movement in the southern hemisphere.  A proudly South African hip-hop dance festival, it is a celebration of youth expression, fashion, creativity and talent. 

South Africa's elite dancers, MCs and crews will square off in beat-boxing, scratching, graffiti, rap, spoken word and hip-hop dancing contests. What's more, Khuli Chana, Aka, L-Tido, Kwesta and Storm will all perform live at the event.

The hip-hop dance festival, which culminates with an electrifying grand finale will also see the winners of the BlackBerry Youth campus events competing for the grand title of the category winner.

BlackBerry hosted lunchtime Hip-hop university campus events across South Africa and offered students the opportunity to express themselves with beat-boxing, scratching, graffiti, rap, spoken word or hip-hop dancing. Those that impressed the judges with their ability to “Speak BlackBerry” won a slot in the final competition.

The BlackBerry university campus activations have enabled new and young talent to emerge in the Hip-hop scene and have given the finalists the opportunity to take part in the ‘BlackBerry Masters of Rhythm’ Grand Finale. 

Now, the best of the best will compete for the grand cash prize in the BlackBerry Masters of Rhythm championship. Last year's Masters of Rhythm Grand Finale drew more than 10 000 people.  This year, prizes for the winners include 28 BlackBerry Curve 8520 smartphones.