TopGear magazine is coming to Mzansi! For a few months it was said to be firmly in the hands of Sunday Times and Sunday World publisher AVUSA. But now it has been confirmed to be NASPERS, the publisher of such magazines at TopCar, You and Drum. The deal comes after only a few weeks of negotiations between the two parties, following the disintegration of talks between BBC Magazines and AVUSA.
“Top Gear is the biggest motoring media brand in the world. We're very excited about working with BBC Magazines in bringing this highly enriched experience in motoring magazine journalism to South Africa,” John Relihan, CEO of Media24 (owned by NASPERS) magazines said.
The new editor of Top Gear SA will be Pierre Steyn, who has been editing TopCar magazine for the past four years. There is no word on what type of content we can expect from the TGSA, suffice to say it will not only feature local stories but will also draw upon the BBC TopGear mother ship. The cover price - currently at about R140 for the fully imported current Top Gear magazine - will be R29.95. Mind you, its biggest Mzansi rivals CAR and TopCar also sell at about R30 a piece.
Top Gear SA will be on the newsstands across the country from 24 October.
STORY COURTESY OF IN4RIDE.COM
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