03 August 2011

BLACKBERRY PREPARES BIGGEST LAUNCH EVER



Research In Motion (RIM) today announced plans to launch 5 new BlackBerry smartphones based on the BlackBerry 7 Operating System.  RIM, in conjunction with carriers and distribution partners around the world, is rolling out two new BlackBerry Bold models and three new BlackBerry Torch models, all running the powerful new BlackBerry 7 OS. 


The launch of this family of handsets will be RIM’s largest global launch ever and more than 225 carriers and distribution partners have already commenced or completed over 500 certification programs for these 5 new handsets. 

Featuring RIM’s next generation of hardware and software platforms, these five new BlackBerry 7 based smartphones offer users a variety of designs to choose from and deliver the ultimate in communications, multimedia and productivity. 

The new BlackBerry Bold 9900 and 9930 are RIM’s thinnest smartphones ever, each offering a large keyboard and brilliant touch display. The new BlackBerry Torch 9810 smartphone builds on the popularity of the BlackBerry Torch 9800 and combines a large touch display with a convenient slide-out keyboard. The BlackBerry Torch 9850 and 9860 introduce an all-new, all-touch design featuring the largest display on a BlackBerry smartphone to date. 

“This is the largest global launch of BlackBerry smartphones in our history,” said Mike Lazaridis, President and Co-CEO of Research In Motion. “The BlackBerry solution offers a best-in-class mobile communications experience that customers love and we think they will be thrilled by the faster performance, enhanced browsing and richer multimedia delivered by these powerful new BlackBerry Bold and BlackBerry Torch smartphones.”

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